Word: swansons
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King Lear, with Louis Calhern in the lead role, opens Chritmas day. One day earlier the ANTA playhouse will follow Judith Anderson with Jose Ferrer and Gloria Swanson in Hecht and MacArthur's Twentieth Century. For those who like Ibsen, and that includes most of the theatre-going public, An Enemy of the People co-stars Frederic March and his wife, Florence Eldridge, in a special adaptation by Arthur Miller...
...Swanson started Standard Coil in 1935 with $1,650 in savings. Later, he lured two partners in, by virtue of "my extreme good looks, my charming personality and my promise that it would pay." Thanks to his knack for production and contacts in the radio field, he kept the promise...
After Pearl Harbor, faced with a drastic cut in radio production, Swanson and his partners scraped up enough cash to start another entirely separate company at Bangor, Mich. ("out of the high tax and labor shortage area"). There they started to produce for war. They manufactured such war goods as radio crystals and control units for target planes and eventually became one of the Signal Corps' biggest suppliers. At war's end, Swanson hopped into the rapidly expanding television industry, and opened a Los Angeles plant to produce tuners...
...Phony Recession." He cut the price to $16 (v. $22 for other makes), successfully bucked the competition of established companies. Swanson discounted 1949's "phony recession," doubled his payroll and tripled production. Thus when the 1950 TV boom came along, Standard Coil cashed...
This fall, well-heeled and busy, Swanson decided to buy a company that had some defense orders. Last week, he got the one he wanted. For $5,300,000, he bought Square D Co.'s famed Kollsman Instrument Division, which makes altimeters, airspeed indicators, guided missile components, etc. Kollsman, now operating below capacity, will not pass officially into Swanson's hands until Dec. 30. When will Kollsman be at peak production again? Said cocky Glenn Swanson: "Late that afternoon...