Word: swansons
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...products get technologically more complex and sophisticated, companies are finding that 800 numbers provide reassurance that expert advice and counseling will always be available to trouble-shoot a problem. Says Palmer Swanson, general manager of Polaroid Corp.'s customer service division, which successfully pioneered the use of 800 numbers as a device for customer support twelve years ago: "They are a wonderful consumer mechanism, the best! We let the customer know in every way we can that a Polaroid 800-number hot line comes as a service when you buy a Polaroid product...
...would buy them. Says Cetus Corp. Vice President William Amon: "There are far more technical opportunities than there are sensible market opportunities." Other new ventures ran into quality control problems when they mass produced drugs that were being made only in a laboratory test tube. Notes Genentech President Robert Swanson: "A number of companies have severely underestimated the enormous effort and specialized skills required to take a technical breakthrough and put it in a bottle ready for market...
...make his case, the author has to recycle much dirty laundry. He starts off with sex. Old Joe Kennedy showed his boys an example of relentless womanizing; he courted their dates and embarrassed their mother with his public attentions to Gloria Swanson. The lesson was clear: Kennedy men asserted themselves by breaking rules. When John followed this path, though, he got into trouble. The FBI taped the young naval officer's wartime dalliance with a European beauty-contest winner who had Nazi connections. In the White House, another affair put him in worse jeopardy. His partner, Judith Campbell (later...
...hundreds of people became millionaires or multimillionaires when shares in their new companies were sold to the public for the first time. Among the stock winners: Bill Saxon, 53, of Saxon Oil Co. ($212 million); Philip Knight, 43, of Nike athletic shoes ($178 million); Herbert Boyer, 45, and Robert Swanson, 34, of Genentech ($32 million each...
...range of other industries is also growing up in the region. Some say it should really be called the Siliclone Valley because of the 16 genetic-engineering companies now located there. Robert Swanson, an M.B.A. from M.I.T., and Biochemist Herbert Boyer, for example, started Genentech. Collagen Corp., a bio-medical products company in Palo Alto, makes a biological implant called Zyderm, which helps remove the effects of scars from the human skin. Companies like Coherent Radiation in Palo Alto are doing pioneering work in the industrial use of lasers...