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...impressed was President-elect Franklin Roosevelt that he decided, even before his inauguration in 1933, to appoint Virginia's Senator Claude A. Swanson as Secretary of the Navy so that Harry Byrd could fill his unexpired term. Though a fervent New Dealer at the time, Byrd was soon disenchanted by F.D.R.'s fiscal policies, principally his failure to make good on a campaign promise to cut federal spending by 25%. Years later, when the U.S. budget had mushroomed to 25 times its pre-Roosevelt size, Senator Byrd noted wryly: "I campaigned for the New Deal platform...

Author: /time Magazine | Title: Virginia: The Squire of Rosemont | 10/28/1966 | See Source »

...well. Trouble is, New York State requires a license for that sort of thing, and it wants him to take its hairdresser exam. "Asinine and obsolete," said Sassoon. "The test requires that I do finger waving and reverse pin curling-things that haven't been used since Gloria Swanson was in silent movies." It wasn't that he couldn't do these things, he added, but that he wouldn't. Responded the New York State secretary of state...

Author: /time Magazine | Title: People: Sep. 30, 1966 | 9/30/1966 | See Source »

...Greying, distinguished Norman Norell, 66, is today the dean of U.S. designers. As an apprentice, he designed costumes for Rudolph Valentino and Gloria Swanson. Today his Manhattan collections still retain much of the sleek, stark, flamboyant yet functional modernity that was characteristic of the late 1920s and early 1930s-and remain equally timely in the 1960s. Norell pioneered culottes and fitted jackets with pleated skirts several seasons ago, showed the now universal pants suit in 1964. His most famous dress is undoubtedly the basic, columnar, $3,000 sequined full-length sheath that he has been making, with minor variations, since...

Author: /time Magazine | Title: Fashion: The Americans | 9/9/1966 | See Source »

...anytime eating. He had the 4,000 recipes in company files tried out to see which had commercial possibilities. Ocean Spray soon came out with cranapple juice, frozen orange-cranberry juice, a whole range of cranberry-camfruit jellies, and cranberry-orange relish. Tie-ins have added cranberry sauce to Swanson frozen dinners and cranberry muffins to Betty Crocker's ready-mix line. Sophisticated drinkers are trying the Cape Codder (vodka, cranberry juice, a twist of lemon), and Arthur Godfrey, himself a Cape Cod cranberry grower, last week urged his listeners to try cranberry juice...

Author: /time Magazine | Title: Cooperatives: Spreading Sassamanesh | 11/12/1965 | See Source »

...napalm turned the landscape into a Bosch-like rendering of the pit. By the end of the siege, only three of Plei Me's dozen Special Forces men were unwounded and on their feet. But the Americans were all ready to fight some more. "Are you a tiger, Swanson?" a doctor asked a gut-shot trooper at the hospital in nearby Danang. The man grinned weakly...

Author: /time Magazine | Title: Nation: Seven Days of Zap | 11/5/1965 | See Source »

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