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...Cathedral of Motion Pictures." As the cathedral's doors opened, 125 special policemen held back the mobs that strained for a look at their flicker favorites. Among the 6,000 first-nighters were New York's Mayor Jimmy Walker, Harold Lloyd, Charlie Chaplin and Gloria Swanson, star of the cathedral's first attraction, The Love of Sunya. As the audience settled back in the plush mohair seats, an actor in a monk's robe appeared on stage, spread his arms and said: "Let there be light." With his words, the audience rose, and no musicians, bathed...

Author: /time Magazine | Title: REAL ESTATE: Curtains for the Roxy | 2/29/1960 | See Source »

Creative Urge. General Foods is not above jumping into a new product that has already won medals on the consumer battlefield-even if a competitor holds the medals. When Swanson's originated the TV Dinner, and began plugging the new convenience, General Foods followed it into the frozen-dinner field. Swanson, now owned by Campbell Soup Co., has sold a quarter of a billion TV Dinners...

Author: /time Magazine | Title: MODERN LIVING: Just Heat & Serve | 12/7/1959 | See Source »

...member of Kappa Sigma I have nothing to say in the defense of the actions of our late U.S.C. chapter [Sept. 28] and I would be ashamed if any K Sig did come to their defense. You rightly call Dick Swanson a victim, and I agree with his brother's indictment of the chapter's actions...

Author: /time Magazine | Title: Letters, Oct. 19, 1959 | 10/19/1959 | See Source »

What happened next is the subject of angry argument. The ambulance attendant says that the frightened boys told him only that Swanson had "a spasm in his throat," never mentioned the meat, which he could easily have removed. A fire department resuscitator squad that was called to the scene backs up his story. The boys deny the charge, insist that the rescuers carelessly placed the victim on his back. Whatever the truth, on arrival at Los Angeles Central Receiving Hospital at 1:48 a.m., less than two hours after he began to choke, Dick Swanson was dead...

Author: /time Magazine | Title: Education: The Brothers | 9/28/1959 | See Source »

Shocked university officials suspended Kappa Sigma from the campus, put all 49 members on probation. The house was shut down for good, the first such action in U.S.C. history. Said grieving Arthur L. Swanson, Dick's dentist brother: "Those boys are guilty of taking my brother's life...

Author: /time Magazine | Title: Education: The Brothers | 9/28/1959 | See Source »

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