Word: swansons
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Since World War II, when servants all but disappeared from the kitchen, a pair of Omaha, Neb. businessmen named W. Clarke and Gilbert C. Swanson have done more than anyone else to take their place. As president and chairman of C. A. Swanson & Sons frozen-food company, the brothers have cut hours from kitchen chores with nine lines of frozen pies, appetizers, meat and poultry dishes, and complete "TV Dinners," each one ready to heat and eat within minutes. The result: a booming $100-million yearly business that is really just starting to grow...
Leave the Pie Alone. The Swansons have done well in the kitchen because they are cooks themselves and know a cook's problems. Both were taught to cook by their mother, and they still spend hours in their test kitchen trying out new dishes. Before any new product is put on sale, it is passed on by a panel of hotel chefs and a group of 1,200 specially chosen housewives around the nation. After a dish is on the market, buyers flood Swanson headquarters with a thousand letters of advice every day. Wrote one worried New Jerseyite...
...sell their products, the Swansons also go right to the housewife. Clarke Swanson likes to prowl supermarket food counters, see for himself how housewives shop. Says he: "I watch them pick up a package, drop it, pick up another, look at the picture. Finally, they put something in the basket. Then I ask them why." One thing he found was that the picture on the package was just as important as the price tag. As a result. Swanson packages all have bright, tempting wrappers...
Counter-petition groups also began to appear, e.g., the League of Twenty Million Americans for the Censure of Mc Carthy, started in Palmer, Mass, by Mrs. Winifred Swanson, a 30-year-old housewife who had never before belonged to anything but a sewing circle...
...Crimson displayed a tight, well-coordinated defense, holding high-scoring Ken Swanson scoreless. Goalie Lindsay Fischer's 12 saves included one he caught off the goal post and another he was just able to deflect over the nets. Halfbacks Stacey Holmes and Denny Little tackled with precision, and repeatedly stopped Trinity scoring attempts...