Word: swap
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...What's up, Appz? You got skillz?" Skat asks, mugging for the camera. She steps back to read aloud his offer to swap pirated content for high-tech gear. "Appz wants to trade a Star Wars screener for a new motherboard PII 200 with a sound card...
...white veil, a garter and carnations from the grocery store down the street. Then she asks the class to pair off, boy-girl, and proceeds. "Do you promise to be truthful and honest to your partner...until the course ends on June 10?" The couples say "I do" and swap plastic rings. Then Mann instructs the giggling newlyweds, "You may now not kiss the bride...
...Dieter Zetsche. Says chief engineer Bernie Robertson: "We have a strong operation here, there's a strong operation in Europe, and now there's the rest of the world to go after." Robertson admits, however, that he's still having a tough time getting German and American engineers to swap jobs...
...charge money for downloads. Meanwhile, the Net has already settled on a standard, called MP3, which squeezes CD-quality music into files about one-tenth their original size while retaining most of the music's high fidelity. The standard is controversial because it allows people (kids, mostly) to swap music online--piracy, the record companies charge. Yet millions do it, despite the irritating download wait of 10 min. or so per song--an annoyance that will disappear when we all get high-speed Net access. MP3 phobia is so great among record companies that Universal Records, the biggest, bolted from...
...bothering to promote it. An effective advertising campaign should incorporate search engines, online ads and traditional media such as newspapers or radio. Some Website providers like MindSpring will register your firm free with top search engines Lycos and Excite. Others, Microsoft's LinkExchange among them (www. linkexchange.com) will swap banner ads with other businesses without charge...