Word: swaps
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Dates: during 1990-1999
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There is, in all this, a kind of humanness that is exactly the opposite of what online shopping was supposed to be like. Amazon is not a depopulated, Logan's Run kind of store. The site allows readers to post their opinions about books, to rate products, to swap anecdotes. As you sit there reading, say, a literate and charming book review from Bangladesh, the real power of the Amazon brand comes home. It is a site that is alive with uncounted species of insight, innovation and intellect. No one predicted that electronic shopping could possibly feel this alive...
...community angle is one that eBay executives work hard to promote. Users find electronic newsletters catering to their obsessive interests, visit chat rooms where buyers and sellers can get acquainted and swap tips, drop in at a cafe where they can catch up on the latest community news. Everywhere you turn--or click--you find the chipper, boosterish tone of a small-town newspaper--that is, a small-town paper with almost 8 million writers and readers...
...examination of e-commerce would be complete without a look at eBay, the online-auction business that is part swap meet, part town square. Senior writer Adam Cohen not only toured the company in San Jose, Calif., but also flew to Paris (ah, the sacrifices journalists make!) to have coffee with the company's elusive founder, Pierre Omidyar...
...dozen families had one huge backyard. In the central building, residents share a dining room, playroom, mailboxes, laundry room, TV, exercise equipment and a lounge with a fireplace. They take turns cooking the three common meals served each week. Afterward, they relish the opportunity to share cars, swap furniture and get together without planning...
Apple's machine is, as the name suggests, specifically designed to get you into the digital-movie business. It has two FireWire ports and comes with iMovie--film-editing software so intuitive that it doesn't have a manual, or need one. Learn to crop, clip and swap scenes with the tutorial, plug in the camera and bingo--you're in postproduction. Other editing suites include Adobe Premiere ($895) and top-of-the-line Avid Express...