Word: swarovski
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...branch of the London landmark?where Fendi's in-store boutique sits alongside those of Balenciaga, Luella, Sergio Rossi, Marc Jacobs and Ralph Lauren. What's striking is how attractive the store is, with hand-blown glass orbs suspended above the cosmetics counters, walls of black tiles studded with Swarovski crystals and floors of glittering mosaics. Fine Turkish workmanship is also evident in the personal-shopping suites, which include opulent sitting rooms, changing rooms and even shower rooms where customers can buy, bathe and have their makeup done before heading out for the night...
None of the cousins have worked harder to make a place at the fashion table for Swarovski than Nadja Swarovski, 36, a London-based cousin of Buchbauer's and Langes-Swarovski's. In a previous job at a New York City p.r. firm, Nadja says, she realized Swarovski had not been effective at communicating its link with fashion. She launched several initiatives, including setting up a showroom in New York, where American designers are invited to paw through 200 drawers filled with crystals. There are event sponsorships and clever collaborations with fashion and interior designers, the most successful of which...
...Langes-Swarovski argues that crystal should not be considered a mere pedestrian trim. "It's more of an expressive element than a zipper or a button. In all the various creative disciplines, whether it's fashion or interior design, crystal has a role of amplifying creative expression," he says. "With Liberace or in the late '90s, crystal was sometimes a metaphor for superficiality because of this bling-bling element." Today, however, company executives talk about the "poetry of precision" and how to take founder Daniel Swarovski's original ideas to new levels...
...cuff davidyurman.com) Versace Signature belt versace.com) Louis Vuitton Miroir Pochette louisvuitton.com) This page, clockwise from left: Donna Karan Collection Saskia ankle boot (Donna Karan Collection stores, 866-240-4700); Vertu 18-karat gold Constellation cell phone (Neiman Marcus and Tourneau stores, 888-888-4757 and 866-597-0595); Daniel Swarovski clutch swarovski.com) Pierre Hardy pump (Aloha Rag, 808-589-1352). Styled by Rachel Haas...
Volume explodes in the most unexpected places. This page: Balenciaga by Nicolas Ghesquière silk and velvet embroidered bodice, hand-painted jacquard skirt and leather harness boot (Balenciaga, 212-206-0872); felt hat (Lissilaa, 858-454-0874). Opposite: Lanvin silk organza dress and Swarovski crystal necklace (Barneys New York...