Word: swarovski
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...BECOME ALMOST ROUTINE in the booming luxury business for curious minds to draw back the industry's proverbial Oz-like curtains to learn the tricks of the trade?how a $10,000 French handbag is stitched or where Brazilian gemstones are mined. But at Swarovski crystals in Wattens, Austria, a town of 8,000 about 20 minutes northeast of Innsbruck by car, the factory?and all the technical knowhow stashed inside?is strictly off limits...
...years since its founding, Swarovski has established itself as the largest supplier of high-end crystals to the fashion and design industries, adding sparkle to jewelry and evening bags as well as a growing number of interior-design products, from expected items such as chandeliers and vases to more original pieces like curtain tassels. Crystals are essentially sand and water and chemical coloring agents fired and then cut and polished by machine, so a factory visit would seem harmless...
...years the founder's rule has stood: Only members of the Swarovski family, two independent board directors and a few dozen top managers have unrestricted access to the production facility. Even the 6,200 employees who work in the factory (and they make up the better part of the population of Wattens) see only bits and pieces of the production cycle...
...Daddy Yankee with the Swarovski crystal award each honoree receives...
ROME Bulgari's Flora wrap-arounds ($649) with Swarovski flowers have gradient lenses for Mediterranean rays...