Word: swatch
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Dates: during 1980-1989
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...traveling the country may earn from $35,000 to $85,000 a year for appearing at shows under the auspices of such bike manufacturers as GT, Haro and Red Line. Bike breaking has all the signs of a street craze going mainstream: bikers are showing up in commercials (Pepsi, Swatch watches) and in music videos, and grateful merchandisers are climbing aboard with lines of bikes, gear and clothes. Says Happy Freedman, a semipro cyclist and salesman at Larry & Jeff's in New York City: "The freestyle craze is only starting. By next summer, we are going to see it going...
...needs a swatch of imperiousness just to get through his work schedule. He renders his decisions at a tremendous clip, daily passing judgment on dozens of ideas for products ranging from rugs to umbrellas. He generally drafts the broad schemes for new wares, often leaving his staff to come up with many of the specific details, materials and manufacturing plans. "I really love the idea of dark paisley sheets," he announced at a meeting one day. When his designers scurried back into conclave with fabric samples, Lauren demanded, "No, no! I want them darker, darker, darker...
...House of Representatives rejected Reagan's request for aid to the contras, Nicaraguan President Daniel Ortega forsook his usual morning jog to sit down in a wellappointed sitting room next to his Managua office for an interview with TIME Correspondent Laura Lopez. Casually dressed and sporting a black Swatch watch, Ortega was relaxed and open, although half a dozen armed guards lurked just outside the door. Excerpts from his remarks...
...current ads reveal considerably more skin and make a far racier pitch than ever before. One ad, for example, shows a man clad in little but shaving cream, his eyes closed, one arm tightly embracing a scantily clad woman as she wields the razor. The object being promoted: Swatch watches, a trendy Swiss brand. Sure enough, on second look, each is wearing two of them. The broken taboo: seduction in the bathroom...
...this journey was written more in anger than sorrow, and the formula that he had earlier used to criticize Argentina (The Return of Eva Perón) or his ancestral homeland (India: A Wounded Civilization) began to seem a trifle predictable: the author regrets to find yet another swatch of the Third World behaving in veddy bad taste...