Word: swatch
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Maybe it is the change of season, or something in the social climate, but suddenly everyone seems to be a gardener. Whether it is an elegant floral sanctuary or a swatch of tomatoes or a circle of herbs, our garden provides us with essential staples: good health, creative challenge, rare humility and peace of mind. -- A gardener' s reflections on roses and apple trees. See LIVING...
Just a decade ago, Switzerland seemed doomed to lose its place as the superpower of time. Tokyo was ticking ahead with inexpensive wristwatches that captured a larger and larger share of the market. But in 1983 the jazzy and fashionable Swatch, which sells for $30, buzzed into markets from Singapore to San Francisco and rescued the Swiss industry in the nick of time. Now Swatch has a new Swiss competitor clipping at its heels...
...Clip, a quartz fashion watch set into a clothespin-like plastic clip that is designed to be worn almost anywhere except the wrist, has captured markets in 20 countries. The clip sells at about the same price as a Swatch and comes in 60 models, with such names as Tutti Frutti and Panther. Following the European debut of Le Clip in mid-1986, retailers sold more than 1 million within twelve months. The watch has now traveled to the U.S., where the manufacturer aims to sell a total of 750,000 within a year. Le Clip is hottest in California...
While Le Clip is not likely to overtake Swatch anytime soon, the watch has already been honored by knockoff artists. Three factories producing Le Clip copies were recently closed down in Hong Kong. Company officials hope the half a million fakes in a crown colony cellar never see the light...
...traveling the country may earn from $35,000 to $85,000 a year for appearing at shows under the auspices of such bike manufacturers as GT, Haro and Red Line. Bike breaking has all the signs of a street craze going mainstream: bikers are showing up in commercials (Pepsi, Swatch watches) and in music videos, and grateful merchandisers are climbing aboard with lines of bikes, gear and clothes. Says Happy Freedman, a semipro cyclist and salesman at Larry & Jeff's in New York City: "The freestyle craze is only starting. By next summer, we are going to see it going...