Word: swatches
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Dates: during 1990-1999
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Some of the booths sported promotions less tangible than Swatch watches or Pantene hair products. At the Amnesty International table, students could sign several petitions in efforts to free political prisoners...
Archaeologists digging in southeastern Turkey have unearthed what appears to be the oldest piece of cloth ever found. The partly fossilized swatch measures 1 1/2 in. by 3 in., and was wrapped around the handle of a tool made from an antler. It's presumed to be linen, and it has been dated to about 7000 B.C., making it at least 500 years older than any other cloth previously discovered...
...this, Swatch has nowdeveloped its own "attitude," according to theSwatch collector's book provided by the store'smanagement...
...Swatch has] encouraged diversity, creativity,and a lighthearted attitude. It broughtgenerations together. It made life a little lessserious, a little less grandiose...
...Swatch era began as just a watchand in just one style. Then came the commissionedartists: Kiki Picasso, Keith Haring, FeliceVarini...