Word: swatchful
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Dates: during 1990-1999
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Eames took technology created to meet a wartime need (for splints) and used it to make something elegant, light and comfortable. Much copied but never bettered. RUNNERS-UP The S-1 steam locomotive by Raymond Loewy; the Swatch watch...
That playful look--dreamed up by DaimlerChrysler and the folks who brought you the Swatch watch--is part of a "visible technology" motif that tries to make a fashion statement out of one of the biggest changes to hit the auto industry since Henry Ford started making flywheel magnetos on a moving assembly line in 1913. The car industry, like the computer and consumer-electronics industries before it, is going modular, and the percentage of a car that is actually manufactured by traditional car companies is getting smaller and smaller as a result. More and more of the cars...
...energy on that activity. For the Smart Car, Mercedes made sure it kept the engine design to itself, while the chassis is that of a Mercedes A-class sedan. The car's styling comes largely from SMH Automotive, the Swiss company that uses modular design to make Longines and Swatch watches (Smart, in fact, stands for Swatch-Mercedes art). SMH owned 19% of MCC until Daimler-Benz bought its stake in MCC before merging with Chrysler in October. "Basically, you could say the Smart's design, engine and chassis platform were all done by the assembler, because Swatch...
Ellis Paul, a critical favorite, followed, but his short passionate songs lacked the youthful honesty of Means or the twangy wisdom of the Charles River Valley Boys. The Silver Leaf Gospel choir took the show to intermission in overalls with an African fabric swatch reminiscent of a cummerbund under black suit coats. Their singing, deeper than Widener and friendlier too, inclusive of both Jesus and the "I just might take a nip" phenomenon, was authentically folk, seemingly grown on a stalk independent of any folk revivals or Newport festivals...
...Swatch still around...