Word: swatting
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Dates: during 1940-1949
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Bradshaw's drive off the fifth tee landed in the bottom half of a broken bottle lying in the rough. He studied the impossible lie, gulped and selected a niblick. One mighty swat sent glass splinters flying, but the ball trickled only a few feet. That stroke cost him the British Open...
Sportwriters knocked themselves out thinking up new names and superlatives for him: The Sultan of Swat, the Bambino, The Colossus of Clout. He didn't need all that; he was color itself-a fellow built on heroic, swaggering lines, an enormous head on a barrel of a body...
...commercial dailies also felt the threat of a swat. For four months, newsprint imports had been banned. Now the Government was letting paper in if buyers surrendered part of it for resale to the noisy pro-Perón press. Staunchly independent La Prensa, desperate for newsprint, was asked to give up half its incoming shipments; the more tractable El Mundo chain (one newspaper, six magazines, a radio station) could keep 70%. The warning to the press was clear: angle your stories right to stay in business...
Twenty-five seconds of radio silence mushroomed last week into a pressagent's dream. Acid-tongued Fred Allen started it on Sunday night with a verbal swat at NBC's executives: "There is a little man in the company we work for. He is a vice president in charge of program ends. . . ." After the first eleven words, NBC huffily...
...were gone. Naturally, if a woman wanted to, she could still manage to get loaded down with a bowlful of fruit or a portable flower garden. But most husbands could see their wives in a Walter Florell lace halo or a Sally Victor straw without reaching for something to swat it with. Straws (from the Far East, Milan, Panama) were back in quantity, and popular...