Word: sway
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Dates: during 1970-1979
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...technology is that it allows the candidate to identify and respond to the demands of the electorate as never before. At the push of a button, he can command a list of the names of voters who support him-and thus require only his limited attention-or a "sway" list of independent and undecided voters, who should get more of his time. Properly programmed, the computer can identify subgroups by occupation, ethnic origin, even hobbies, then dispatch "personal" letters, circulars or telephone messages as needed. Surveys have shown that personal messages, even when identified as coming from a computer...
...SWAY OF THE GRAND SALOON by JOHN MALCOLM BRINNIN 599 pages. Delacorte...
...reader wonders, as he pages with almost guilty pleasure through this grand, swaying history of the great North Atlantic steamships: can the $15 hardback leviathan survive in an age that buys its books from newsstands, reads them in an hour, and discards them like banana peels? The Sway of the Grand Saloon is huge, solid, stately, absurdly lavish, its noble dust jacket encrusted with gilt. Its whorled endpapers are the work of Niebelungian trolls who never see the sun. Its paper, far from being recycled, might be made by the supplier of Cunard table linen...
...United Nations debate on the Middle East, scheduled to open this week at Arab insistence. The Arabs were apparently trying to generate pressure, principally on the U.S., to end the stalemate that has existed since the cease-fire began. Dissatisfied with U.S. peace efforts, the Egyptians hope to sway opinion in the U.N. General Assembly, where there is a built-in anti-Israel majority. Ideally, the Egyptians would like to achieve a U.N. vote for economic sanctions against Israel, and an arms embargo that would embarrass the U.S., Israel's largest supplier...
...there's one thing though, that separates a real heavy from just another freak musician, it's the live performance, the concert. It's an event of an almost political nature--the stage becomes the performer's soapbox and he must sway the crowd using both his presence and his musical message. Thus, last Monday night at the Music Hall, the 'audience anticipated the arrival of Beck as if he were a retired politician returning to the political arena...