Word: swayduck
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Lithopinion's sprightly new look should not have been a surprise; the New York local's dynamic president, Edward D. Swayduck, 52, has been breaking labor's rules for years. One of the most successful and least conformist of union leaders, Swayduck is a tireless advocate of a new philosophy for labor. He is all for automation, all against featherbedding. His union pours money into research on improvements in the lithographic processes, then prods laggard management into adopting them. As a result of increased productivity in its industry, the 9,000-man union local is not only...
...Puffery. The only labor leader in the U.S. to denounce Mike Quill's New York subway strike as "sabotage" against the public, Swayduck wants to bring labor and public together with Lithopinion, a magazine that he planned himself and now supervises with a small editorial staff. "We hope to help break up stereotyped ideas of what a union is," he wrote in the first issue, which appeared last November. "We believe that union men, and the public interested in labor affairs, are tired of publications in which union officials insult their readers' intelligence with endless pictures of themselves...
...easy on the eye. Each issue contains several pages of graphic art, including line drawings, halftones, four-color photographs and embossed reproductions. The two issues to date have even varied in size-not to mention makeup and type face. "We want to show what lithography can do," says Swayduck. "We want to run the whole gamut of our art." Because Swayduck does not want anything to spoil the appearance of his magazine, he carries no advertising. Donations of paper stock and binding from manufacturers have enabled him to keep the cost of each issue...
Lithopinion is sent free of charge to assorted editors, ad agencies and colleges, as well as to all A.L.A. members. So far, demand for the magazine has been far greater than Swayduck can fill...
President of the A.L.A.'s biggest local (New York City), Swayduck, 46, has been urging technological progress in lithography ever since boyhood, when he chided his father, owner of a small lithography shop in Indianapolis, for sticking with old-fashioned techniques. After he became a lithographer himself, the younger Swayduck saw technological changes-rotary instead of flatbed presses, metal instead of stone plates, new color-printing techniques-lead to more and more jobs for lithographers at higher and higher pay (now $125 to $200 for a 35-hour week). Convinced that unions ought to promote higher productivity, not resist...