Word: swaying
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...scientists, it's all part of the larger question of how the human brain makes decisions. But the answers may be invaluable to Big Business, which plowed an estimated $8 billion in 2006 into market research in an effort to predict--and sway--how we would spend our money. In the past, marketers relied on relatively crude measures of what got us buying: focus-group questionnaires and measurements of eye movements and perspiration patterns (the more excited you get about something, the more you tend to sweat). Now researchers can go straight to the decider in chief--the brain itself...
...resources of the British umbrella-company Virgin Group--to develop a business plan, buy planes and solicit U.S. investors--didn't sufficiently recede when U.S. executives took over, and that there are still examples, including the licensing agreement to use the Virgin brand, of foreigners holding too much sway...
...diocese who cooperated with communist secret police, was ordered to be silent by Cardinal Stanislaw Dziwisz, the former personal secretary of Pope John Paul II. The late pontiff, while a strident anti-communist, was not unsympathetic to Polish priests who had cooperated with communists authorities, who then held absolute sway over his native land...
...card Maliki always held was his alliance with the political bloc led by Moqtada al-Sadr, the head of the Shi'a Mahdi militia. This includes 30 parliamentarians and six cabinet members. Maliki was seen as one person who might be able to exercise some sway over Sadr and his lawless sectarian army. But it became clear that influence flowed only one way between Sadr and Maliki in October, when U.S. forces seized Sadr aide Sheik Mazin al-Saedi, a suspected organizer of kidnapping rings and death squads. Maliki immediately called for Saedi's release, and the U.S. military complied...
...catalog, concentrates real hard, and is rewarded with the spiffy two-wheeler. The Secret"is like having the universe as your catalog," says Joe Vitale, who is called a "metaphysician" in the film but whose website bills him as "Mr. Fire" - a marketing consultant with the power to sway consumers with a "hypno-buying trance." "The get-rich-quick parts really bothered me," says Bodhi Tree buyer Harmony Allor . "It's my hope that people won't use creative visualization to obtain wealth for themselves, but in more positive, altruistic ways...