Word: swear
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Dates: during 1950-1959
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...blurbs, so understated at first that it was sometimes hard to tell what was being advertised, are now couched largely in such hard-sell terms that they seem downright un-British. But there is still an undertone of restraint; e.g., amidst a bunch of filmed interviews with housewives who swear by a detergent called Omo, the British admen have included one housewife who candidly states that she does not use Omo, has no intention of ever trying it. Makes it seem more authentic, they explain...
...Senate passed 88 to I (Nevada's George Malone) the Kennedy-Ives labor bill (TIME, June 23), after voting to require employers as well as union officers to swear that they are not Communists to qualify for National Labor Relations Board services. The Senate earlier rejected a Kennedy-Ives proposal to strike the requirement from the law as "ineffective." Aiming at correcting labor abuses by requiring 1) periodic secret-ballot union elections, 2) regular union reporting to the U.S. Labor Department on financial and other dealings, the bill now goes to the House, where its fate, in an election...
...swear to goodness, ah just can't believe all this is happenin' to li'l ole Van Cliburn from the piney woods of East Texas!" Most everybody agreed with Van. Through a rare combination of sheer talent, the tension of the cold war and the thunderous amplifier of modern publicity, the long-legged 23-year-old winner of Moscow's International Tchaikovsky Piano Competition (TIME, April 21) had overnight become the object of the most explosive single outpouring of popular acclaim ever accorded a U.S. musician. Next week Manhattan will give him a national hero...
...true," said a scraped Latin American to the little man at the roulette wheel. "The Israel folk-singing was broken up by an Arab drum. I swear it's true...
...Sloane; $4.95). Annually revised since its '48 debut, Fielding's Guide has racked up growing sales (the publishers guard actual sales figures like a guilty secret) and established its author as the U.S. tourist's No. 1 travel guide, a modern Baedeker whom more people swear by than...