Word: sweated
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Time was, a fashion-conscious body would dare don a sweat suit only while curled up in first class. No longer. Sweats are in for the fashion cognoscenti, from smart, casual moms to partying celebrities. And for boldface types, they're not just to own. There's hardly a hip-hop star without an eponymous line of hoodies and pants. So who's responsible for breathing new life into the long-reviled ensemble? The answer depends on how far back you want...
Like its cousin the sneaker, the tracksuit came into the fashion mainstream via the street, through hip-hop and rave culture. The sweat suit became a B-boy uniform partly because disco gear did not lend itself to the gymnastics of break dancing. Another influence: music legends like Bob Marley, who adopted sweats as a uniform (and may have been drawing on the much iconized image of tracksuit-clad John Carlos and Tommie Smith giving black-power salutes at the 1968 Mexico City Olympics...
...celebrities stay ahead of middle-class consumers, often by mimicking inner-city teenagers and other transgressive subcultures. Madonna's bold use of classic Adidas roused a posse of A-list imitators ranging from Gwyneth Paltrow and Cameron Diaz to Pink. J. Lo made the pastel Juicy Couture velour sweat suit a must-have item, then started producing...
...Sweat the Small Stuff There's no room for rookie mistakes, even when no one's watching. An appearance on Meet the Press can give weeks of good buzz, as it did for Dean last summer, or have the opposite effect, as it did for Edwards last May. Fund raisers grumble that Edwards is slow with his thank-you notes, but the North Carolina Senator's Jan. 2 announcement that he was running was masterly: a tightly organized media blitz of 40 interviews, plus a news conference at the end of his driveway. The more seasoned Gephardt botched his entry...
Plank knows he's still an underdog in the face of competition from the likes of Reebok, which he describes as "some pretty big people taking shots at us." One thing, though, is certain: he'll never let them see him sweat...