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...said that a movie actor should have the musk of danger, and a TV actor the scent of security. The first is a hot date, the second the ideal dinner guest. That makes Forsythe the template of TV stardom. Unthreateningly handsome, never breaking a sweat, or causing one, he was rarely the most noticeable person in a movie or TV series. The young Ann-Margret vamped and held him hostage in the 1964 Kitten With a Whip - oh, if the movie were only as tawdry as its title - but his character survived, decorum intact. Lawyer Al Pacino spumed and ranted...

Author: /time Magazine | Title: Charlie's an Angel Now: John Forsythe Dies at 92 | 4/3/2010 | See Source »

...undoubtedly been working away, huddled over laptops and poring over sticky-noted library books. With the final thesis deadline fast approaching, many are days away from the time when they’ll print, bind, and send a year’s worth of work, research, and sweat out into the universe (or at least university) for final judgment...

Author: By STEPHANIE R. MCCARTNEY, CONTRIBUTING WRITER | Title: Bridging the Joint Thesis | 3/11/2010 | See Source »

...ever taken the bull by the horns before, but I did"), and hit another everywoman bull's-eye with her post-Oscar plans. There was no need for champagne or parties after her wild ride. "I just want a burger," she said. "I want to eat and not sweat it and not worry that the dress will bust open. That's all I can give you. And I'd like...

Author: /time Magazine | Title: Sandra Bullock's Wild Ride, and (Once) Improbable Oscar Coronation | 3/8/2010 | See Source »

...gestures and conventional melodies. But “Hidden” is no “Madame Butterfly.” The grimy rhythms and ritualistic drum beats, although woven through choral voices and a 13-piece orchestra, are channeled into an aesthetic that suits the ambience of a sweat-infused warehouse...

Author: By Sarah L. Hopkinson, CONTRIBUTING WRITER | Title: These New Puritans | 3/2/2010 | See Source »

Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, pupil dilation, sweat responses and flickers in facial muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

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