Word: sweated
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...Internet dating conference held in Miami this week. The make of my unfashionable car, a reference to my ex-husband, info on a dubious family member (how many times did I bail him out of jail?) and other tidbits about my life popped up onscreen and made my palm sweat on the mouse. But seconds later, I was deemed clear of any criminal or sex offender charges or other black marks...
...effort to predict--and sway--how we would spend our money. In the past, marketers relied on relatively crude measures of what got us buying: focus-group questionnaires and measurements of eye movements and perspiration patterns (the more excited you get about something, the more you tend to sweat). Now researchers can go straight to the decider in chief--the brain itself, opening the door to a controversial new field dubbed neuromarketing...
Apple also places an unusual emphasis on interface design. It sweats the cosmetic details that don't seem very important until you really sweat them. "I actually have a photographer's loupe that I use to make sure every pixel is right," says Scott Forstall, Apple's vice president of Platform Experience. "We will argue over literally a single pixel." As a result, when you swipe your finger across the screen to unlock the iPhone, you're not just accessing a system of nested menus, you're entering a tiny universe in which data exist as bouncy, gemlike objects...
...watching another director sweat...
...been drinking, a car will soon take away your keys. Toyota is developing steering-wheel sweat sensors that will detect a driver's blood-alcohol level, then disable the car if necessary...