Word: sweaters
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Dates: during 1970-1979
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...wasn't the strawberry malt or the tight skirt or the high-heeled shoes or her all-American good looks. It was the bright red sweater 16-year-old Julia Jean Mildred Frances Turner was wearing-and amply filling-that attracted the attention of Hollywood Editor William Wilkerson in Hollywood's Top Hat Malt Shop 35 years ago. "How would you like to be in pictures?" he asked Julia Jean. Within a year she had been transformed into Sweater Girl Lana Turner, and the lowly, utilitarian sweater had been established as a basic part of the American female...
...sweaters made Lana, Lana also made sweaters; they were a universal fashion by the end of the '30s. Until that time, the sweater was intended almost strictly for warmth, in perfect conformity with its origins in the 19th century, when it was used by athletes intent on working up a healthy sweat. Today, after a lapse of several years, sweater fever is once again gripping the fashion world. In Manhattan, Paris, Los Angeles and London, the young are falling upon gaudily decorated knit tops like moths upon tweed. Top-ranking designers such as Bill Blass, Anne Klein, Valentino...
...account, the sweater is back with a vengeance. Not that it was ever far away: Bryn Mawr matrons can be separated only at gunpoint from their cherished cashmere twin sets, and skiers have always been attached to bright, bulky, over-everything pullovers. Generally, however, sweater styles run in cycles, tight-fitting then bulky, and the current trend favors the very slim-for both the wearer and the worn. The baggy Shetlands of the '50s, for example, are now rarely in evidence. "It's the European fit we see now," says New York City Designer Stan Herman. "Much...
Phony Bras. Snug as the new sweaters may be, this fall's sweater girl goes braless and presents a considerably more natural effect than the Lana Turner model of yesteryear. Says Adrian Garland, of Beverly Hills' Mr. G. shop: "The new sweaters go well with the new woman. They're honest because they're tight. But they don't depend on the old, phony bras...
Since late summer, sweater sales have soared. Says a Saks Fifth Avenue spokesman: "Sweaters have been fantastic all over the store." In Saks' junior department, the most popular examples have been the ribbed turtleneck, the flat knit with the plain round neck, and the sleeveless "shrinks"-short, tight numbers. In the designer departments, the bestsellers have been Anne Klein's high-necked sweater with buttons on the shoulders and Bill Blass's long-sleeved U-neck. "When we get in a new shipment from either one," says a Saks spokesman, "they're almost gone...