Word: sweating
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Dates: during 2000-2009
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Sitting cross-legged on pillows that they had brought from their hotel rooms, the crowd of 700 neatly dressed middle-aged and middle-class couples were mesmerized by the tall, slender, blond woman in front of them. Dressed in a starched white Oriental tunic over gray sweat pants and sneakers, J.Z. Knight, 40, sat on a makeshift stage in a sturdy armchair surrounded by a veritable garden of lavender flowers. Her voice, almost preternaturally husky, seemed to take on a gamut of accents from European to Indian as she spouted a relentless stream of imperatives about self-reliance...
Sorry, Brad, you'll just be a presenter. No sweat, Jack, just stay seated in the front row and smile at Ellen DeGeneres' jokes. And to the Dreamgirls guys - who knew that audiences would like a hit musical more than the Motion Picture Academy does...
...Internet dating conference held in Miami this week. The make of my unfashionable car, a reference to my ex-husband, info on a dubious family member (how many times did I bail him out of jail?) and other tidbits about my life popped up onscreen and made my palm sweat on the mouse. But seconds later, I was deemed clear of any criminal or sex offender charges or other black marks...
...effort to predict--and sway--how we would spend our money. In the past, marketers relied on relatively crude measures of what got us buying: focus-group questionnaires and measurements of eye movements and perspiration patterns (the more excited you get about something, the more you tend to sweat). Now researchers can go straight to the decider in chief--the brain itself, opening the door to a controversial new field dubbed neuromarketing...
Apple also places an unusual emphasis on interface design. It sweats the cosmetic details that don't seem very important until you really sweat them. "I actually have a photographer's loupe that I use to make sure every pixel is right," says Scott Forstall, Apple's vice president of Platform Experience. "We will argue over literally a single pixel." As a result, when you swipe your finger across the screen to unlock the iPhone, you're not just accessing a system of nested menus, you're entering a tiny universe in which data exist as bouncy, gemlike objects...