Word: swedishly
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...World also runs a Web-based virtual high school for 1,000 Swedish students, which combines traditional classes with flexible online courses. And K-World is involved in corporate training, helping set up online portals which function as virtual universities...
...Paul Rein's musical apprenticeship began in the early '80s. A Swedish pop phenom, Rein drove teenage girls into adoring delirium and even up trees. After three albums, his star faded - "I had nothing left to give" - but he learned how to relate to audiences and "how to get the right twist" in songs. He moved into the studio, writing radio ad jingles. He learned not only how to program and arrange, but also what works on air. "If the hook's not there in seconds, you're dead," he advises...
...skeptics are still there; one producer says Crichlow is "done." But the "black sheep" of Swedish pop is sure he'll come up with the Golden Fleece. "I've made it this far for this long," he says...
...scene his Mecca. In 1999, he set up a label, 16 Inch Records, to produce and release both his own tracks and other artists' work. Present projects include two new singles by Darude for the U.K. market - "They want something special, a little different" - and a new spin for Swedish star Jessica Folker. With only a handful of artists in his portfolio, Salovaara is content to favor musical values over volume. "Darude went so well," he says, "I just want to keep that quality." - By Elinor Shields
Thanks to his chart success with Britney Spears, Celine Dion, the Backstreet Boys, 'N Sync and other acts, Swedish songwriter Max Martin has been called a one-man hit factory. The reclusive Stockholm-based Martin, though, has managed to cling to relative anonymity even as the artists he works with and the hits he writes have been catapulted into the spotlight. He avoids attention, most press coverage and even awards ceremonies. Shortly after Martin closed his longtime studio, Cheiron, and opened a new one, TIME's Jeff Chu sat down with him to talk about his erstwhile rock-star dreams...