Word: swedishly
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...Swedish and spend a lot of time in Europe. Do you think that the stereotype that Americans are more prudish than Europeans is true...
Krister Stendahl, former dean and professor emeritus of the Harvard Divinity School, will be remembered by his colleagues for many things—among them, that he was “very Swedish.”Having left his homeland for a Harvard professorship in 1954, the New Testament scholar made his mark on the Harvard community and beyond with an understanding spirit that sought continuity in faith and integration in academia, said Divinity School professor Harvey Cox. “He was sort of a democratic socialist of the Swedish style—that was an integral part...
...everyone agreed. As Ricard buttered his toast, the markets battered his firm for paying $8.34 billion for Absolut's parent company, Vin & Sprit--which was almost 21 times the Swedish firm's gross operating profit last year. As if to suggest that Pernod Ricard had overreached, Bruce Carbonari, CEO of Fortune Brands (which was trumped in the Absolut auction), claimed that the price for V&S would not provide an "appropriate return" for shareholders. Yet le patron remained unperturbed. Three years ago, the company leveraged itself heavily to acquire Britain's Allied Domecq, a $13 billion deal that doubled Pernod...
Pernod Ricard's task now is to goose Absolut sales. The vodka has come a long way since production began in 1879 in the southern Swedish town of Ahus. It remained a local brand for a century until 1979, when Russia invaded Afghanistan. Many countries shunned Russian products, including vodka. Absolut saw its chance to go international, and helped by what has become a memorable advertising campaign, it has never looked back...
...have been an ad maker's idea of a good way to sell hard liquor and get a chuckle south of the Rio Grande, but some up north didn't find it so funny. After a barrage of complaints on its Internet site and threats to boycott the Swedish-made brand in the U.S., Absolut announced it was withdrawing the advert. "In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," wrote Absolut spokeswoman Paula Eriksson...