Word: sweepdown
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...Clean Sweepdown. Most of Dow's explosive postwar growth has come since 1949, when Leland Doan became president after the plane-crash death of his brother-in-law Willard Dow, son of the founder. Doan, now 57, joined the company soon after graduating from the University of Michigan (chemical engineering) in 1916. Rising through the sales department, he built a reputation as an organizer, and was made sales manager in 1929. When he took over the top spot in 1949, organization was just what the company needed. Under brilliant Willard Dow, the company had been a one-man show...
Doan ordered a clean sweepdown, fore & aft. He delegated authority to his department heads (e.g., magnesium, plastics, industrial chemicals). He trained his sales force to become market and production analysts who could help Dow's industrial customers plan their sales...
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