Word: sweet
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Dates: during 2000-2009
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Besides the secret of perfect gelato, many students are attracted by the sweet dream of self-employment. Gelato is a major growth business worldwide, a cheap luxury defying the recession as people turn to smaller pleasures. And despite the $1,052 tuition for a weeklong session, so far this year enrollment at Gelato U is up 87% compared with the same period in 2008. Who's signing up? "Mostly 40-year-olds looking for a new life," says Patrick Hopkins, director of the six-year-old educational offshoot of the Carpigiani company, which produces a majority of the world...
...trend hit two Harvard Square businesses this weekend. Sweet offered cupcakes with the Mad Men logo while playing 1960s music, and Noir at the Charles Hotel offered Draper’s Drink cocktails and Ritz cracker retro snacks to customers watching the season finale...
...Sweet, a local cupcake shop that opened in Harvard Square last spring, made special cupcakes with cocktails on the icing...
When asked whether the occasion had affected his decision to come to Sweet, customer Sheraz A. Choudhary replied, “The cupcakes are the same, so not really...
...Sweet will be playing “Mad Men” seasons 1 and 2 on the in-store television; implicit in this aspect of the promotion is a challenge to cupcake consumers to make one cupcake last through 26 hours of television without pulling a Roger Sterling-style cardiac arrest (minus the whole “adultery as cause” part) or Peggy-style psychotic freak-out. Perhaps Sweet should have consulted Don before pulling this...