Word: sweeta
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Dates: during 1960-1969
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...passing out 100,000 paperback copies of How to Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks, which pass out Merriam-Webster's pocket dictionary, home medical guides and dozens of others to push salesmen into living rooms or to locate loan prospects...
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