Word: sweeten
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Clearly, the producers of Julia are following the old nostrum: "If you can't lick the problem, sweeten it to death." By the standards of TV, this sort of treatment works; Julia is currently ranked No. 6 in the Nielsen ratings. Analyzing those numbers, NBC statisticians report that Julia attracts an "upscale" audience -more urban, wealthier and better educated than the average. There are no indications of either a boycott by Southern whites or heavier tune-in among blacks. Predictably, though, Negro militants are outraged. And, to be sure, Julia is rarely confronted with the tough problems of being...
...raise the typical Ford worker's weekly base pay, at present $146, to about $160. The U.A.W. has called for annual wage-benefit increases of 6%, which would boost weekly income to about $174. So far apart are the two positions that Ford did not even bother to sweeten the pot with a last-minute offer...
...conclusion of insiders was that the rerun issue was just the excuse that Carson needed in order to break and possibly sweeten the three-year NBC contract that he had signed last April. This winter, he took on Show Business Attorney Arnold Grant, and last month they asked NBC about reopening negotiations. The present contract provides Carson with more than $700,000 for a 39-week year, but that is far less than the $40,000 a week that he can earn playing nightclubs...
Most of the ads, though, seem to be aimed at the prom set. Lavoris' pitchwoman is "Fran," a hip Ann Landers-type columnist, fielding readers' problems. Her inevitable solution: "Use Lavoris, lover boy. You'll sweeten up those sour dates." How did she guess? "Don't think your dear old Aunt Fran doesn't know which way the wind blows." Colgate 100 has similar advice to the breathlorn. The date is over, and Tom is depositing Betty at her door. She melts into a coy pucker only to be offered [gasp!] a handshake...
Class Selective. The most significant source of lead poisoning was wine. To help preserve and sweeten it, the Romans added a syrup made of unfermented grape juice that had been boiled down in lead-lined pots, thereby greatly increasing the absorption of lead. Unfortunately the Romans did not understand, says the California Ph.D., that "this slow poison, this delicious syrup" delayed the wine's souring by killing impure microorganisms. In sterilizing the wine, "they knew not that they were also sterilizing themselves...