Word: sweetened
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Dates: during 1970-1979
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...Centaurs, Though women all above-But to the girdle do the gods inherit Beneath is all the fiends 'There 'shell, there's darkness, there is the sulphurous pit, Burning, scalding, stench consumption; fie, fie, fie! pah, pah! Give me an ounce of civet, good apothecary, to sweeten my imagination. -King Lear...
Down through the centuries, no civet has been found to sweeten the toxic war between the sexes. Every seeming peace is breached: no cease-fire is ever signed. Perhaps that is why the theme has exerted such a powerful hold on the imaginations of dramatists, for the playwright must rely above all things on conflict. And the scourging struggle between a man and a woman whose love has turned to hate is probably without equal...
Allen has been holding up negotiations for Nixon's switch to the Redskins, trying to figure if he can get some mileage out of the old model Nixon. So the White House has tried to sweeten the deal by throwing in some extra performers. First the White House offered Pat as a cheerleader. ("She's got wonderful rhythm," Nixon enthuses. "Just look how she keeps time when I play piano.") But Allen wants no part of a 60-year-old hand clapper...
Prices have been especially high for the fall, and the discounts that network salesmen traditionally proffer to sweeten the deals have been small. One minute of commercial time on CBS's All in the Family had a record list price of $128,000; a minute on NBC's Sanford & Son commanded as high as $90,000; and a minute on ABC's Marcus Welby, M.D. cost $76,000. Total prime-time advertising sales so far in 1973 are running 15% ahead of last year. Says Mike Weinblatt, NBC-TV vice president of sales, the record bookings...
...City and state subsidize the Authority's property transactions with the Federal government, matching their expenditures, usually two for one. The Authority also undertakes certain improvements on the land--closing or creating streets, demolishing old buildings, improving access, furnishing utility lines, and pursuing zoning alterations to sweeten the site for potential developers...