Word: sweetened
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...public refused to swallow it; most of the famed Italian films of the late '40s won rave reviews but lost money. In this picture, made in 1956, the ablest of the neorealists-Director Vittorio De Sica and Scriptwriter Cesare Zavattini, who together produced Shoeshine and The Bicycle Thief-sweeten their pill to the public taste. Yet under the sugar-coating of a story of young love, there is still strong medicine: a calmly factual picture of how ordinary working people live in the midst of Rome's (and much of the world's) housing shortage...
...Sweeten the Benefits. When V. (for Vestor) J. Skutt took over the presidency of Mutual in 1949 from the late founder Dr. C. C. Criss, he set about building up-and drastically changing-the company. South Dakota-born Skutt studied law at Omaha's Creighton University, and in 1924 entered Mutual's legal department. When he rose to president, Skutt found that nobody could keep straight the legal name, Mutual Benefit Health and Accident Association, copyrighted a nickname-Mutual of Omaha. He plugged it widely in ads, was delighted when a Buffalo, N.Y. school pupil, asked to identify...
Skutt's flair was for more than public relations. He decided the real way to build up the company was to sweeten the benefits. He did this by making policies noncancellable by the company, writing income-protection policies to cover the whole family, and liberally interpreting the policy clauses in paying claims. In the 40 years before Skutt's presidency Mutual paid out $250 million in claims. In his ten years on the job it has paid out $750 million. The rise in premium income was equally dramatic: $187 million last year, against $77 million...
Sentimentalists who had seen Maude Adams or Helen Hayes sweeten the role did not find the Maggie of their memories. "Maggie isn't so virtuous," says Siobhan in her rich resonance, the native Gaelic just a thin inflection away. "She can be a bloomin' bitch. I could play her all mealymouthed, the poor little rich girl, but I don't see it that...
National is paying well to be the first domestic jet operator. Plans call for three 707s under lease around the first of the year, each one costing an estimated $216,000 per month to operate and maintain. To sweeten the kitty. National has also agreed to a stock exchange that, if CAB approves, will eventually give Pan Am a big voice in its affairs. In a $16 million swap, the two lines will exchange 400,000 shares of stock, and Pan Am will get a two-year option to buy another 250,000 shares of National stock...