Word: sweeter
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Dates: during 1980-1989
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...Cola Chairman Roberto Goizueta announced in April that the company was changing the secret formula of Coke, he proclaimed that "the best has been made even better." After public outrage forced Goizueta to bring back the original brew as Coca-Cola Classic in July, he still hoped that the sweeter taste of new Coke would catch on. So far, however, the majority of Coke buyers seem to prefer the Real Thing. The company has not released comparative sales figures, but a survey by Beverage Digest showed that in seven of ten markets studied, Classic is outselling new Coke...
After all, who would be stupid enough to put out a sweeter Coke after just finishing an ad campaign that said Coke was less sweet than Pepsi? And who would be stupid enough to change Coke one year before its 100th anniversary, thereby passing up an unprecedented advertising blitz for Coke's centennial? And who would be dumb enough to switch to a formula that only six out of 10 preferred to an American tradition...
...Jersey Derby comes nine days after the Preakness, and Spend A Buck cannot keep both appointments. "We're in the business to win purses," Diaz said, pointing out ominously that there are other routes to high stud fees than the Triple Crown. The rub is there are none sweeter...
...good part of the known world--it has been the presence and the unique taste of Coca-Cola. But last week executives of the Atlanta-based company announced that, as they see it, change goes better with Coke. Starting in May, they will introduce a new, slightly sweeter and smoother Coke that will totally supplant the old Coke and enter the lists against archrival Pepsi-Cola in the raging battle for dominance of the $23 billion U.S. soft- drink market. Roberto Goizueta, 53, chairman of Coca-Cola (1984 sales: $7.4 billion), said that the old Coke formula, with its secret...
...Coke seems to retain the essential character of the original version in that it, too, imparts faint cocoa-cinnamon overtones and has a balanced, smooth body with no sharpness or overpowering flavor. However, it is sweeter than the original formula and also has a body that could best be described as lighter. It tastes a little like classic Coca-Cola that has been diluted by melting...