Word: sweeter
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...older we get, the sweeter it is to be with those who knew us way back when. It's not unusual for seniors to track down and marry their first loves after decades apart. The Internet makes that easier, with sites that will do a search for $50 or less, like findpeoplefast.com You may have difficulty finding such common names from so long ago. But the Web has also lowered the cost of hiring a professional, says licensed investigator Ann Flaherty of the R.D.D. Detective Agency in Pacifica, Calif. A detective might charge $125 to $500 but will have access...
...that it was changing the taste of the world's most popular soda, it failed to foresee the sheer frustration and fury that the news would create. From Bangor to Burbank, from Detroit to Dallas, tens of thousands of Coke lovers rose up as one to revile the suddenly sweeter taste of their favorite beverage and demand old Coke back...
...taste question became crucial to Coke. While developing diet Coke, which appeared in 1982, the company came up with a new and sweeter formula. To test just how well a cola containing it would go over, Coke embarked on the most exhaustive and far-reaching research program in its history. In all, nearly 200,000 consumers were asked to participate over a three-year period...
...work." Some are sure it will. "They've backed into one of the most powerful strategic positions in the consumer marketplace," says Emanuel Goldman of Montgomery Securities in San Francisco. "After all, they can satisfy the die-hard Coke customers and the consumers who like the sweeter taste...
...general idea that change is popular, and therefore increases sales, threatens all kinds of cherished institutions. If lots of people can destroy an institution by telling a pollster that they prefer soft drinks to be sweeter and lighter, will the next step be for meat-packers to start producing a low-calorie hamburger by just adding a lot of airy filler? And will somebody then try combining it with goat cheese? Is anything safe? Will Hershey bars be filled with raisins and Oreo cookies with pink icing? Will apple pie be made à la mode with Tofutti...