Word: sweeter
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...WEAVERS: REUNION AT CARNEGIE HALL, PART 2 (Vanguard). If anyone has forgotten that the Weavers were once the pharaohs of folk, here is fresh proof. Recorded at a concert in 1963, this new release includes Frozen Logger, Kisses Sweeter Than Wine, Old Smoky and Rock Island Line, plus a ditty called I'm Standing on the Outside of Your Shelter-bomb shelter, that...
...three of these trials, Coke from the smaller bottle was described as "sweeter" and "less carbonated" than Coke from the larger bottles...
When and if the Caspian closes down, the world's high livers will have to adjust their taste buds to Canadian caviar -a slightly sweeter version that currently sells fresh for about $20 a pound (v. about $50 a pound for fresh Russian caviar). But even this supply is limited. Canadian industrial growth may limit it still more, and the taste of the tiny grey fish eggs exploding on the tongue may soon be a fading memory...
Teen magazines thus urge their advertisers to pursue the consumer "not in the sweet by-and-by, but in the much sweeter now-and-now." Now-and-now statistics show that teen-agers spend $570 million on toiletries, $1.5 billion a year on entertainment. $3.6 billion on women's clothes-$12 billion all told. They account for 25% of the record industry, 35% of the movie audience. "Action comedies with music," like Beach Party, Bikini Beach, Beach Blanket Bingo and the forthcoming How to Stuff a Wild Bikini, get made for only one sweet reason, explains Samuel Z. Arkoff...
...that knows what Americans like to drink and how to sell it to them: Hartford's Heublein, Inc. Heublein (pronounced Hue-bline) invented the ready-made cocktail, led the trend to vodka drinking in the U.S., and was among the first to take advantage of the shift to sweeter and lighter alcoholic drinks. The company makes or distributes about 125 different products, ranging from Smirnoff Vodka to Grey-Poupon Mustard and A.I. Steak Sauce. It has just added 25 more products to its line-including Lancers sparkling rose-by buying out the New York importing firm of Vintage Wines...