Word: sweethearts
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Dates: during 1940-1949
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...Blowing hot and cold on this escapist straw in the wind.* Mrs. Eleanor Roosevelt, now being sponsored over an NBC network by Sweetheart Soap, last week chatted mildly about vacations with her secretary, Malvina Thompson, then, a few days later, inquired of her listeners: How Can People Live-Not Die-for Democracy...
...autobiography, So Far, So Good! "From the fuss that the fellows made over me, I'm sure they thought I must be at least the American edition of Bernhardt. Imagine their surprise when my performance consisted of telling stories filled with hells and damns. . . " The former Sweetheart of the A. E. F. devoted the ensuing years of peace to marrying Actor Gilbert Wilson, getting herself nearly killed in an automobile accident, turning deeply religious, settling down in California, where one day she popped into the minds that make Republic pictures...
...abides by the cardinal plot rule of soap opera: Get your females behind the eight ball and keep them there. Irna is assisted in her work by two secretaries and a pair of literary Girl Fridays. She dictates all her material, frequently has an impassioned male remark to his sweetheart that he is happy "to have contacted her." To make sure she is right on legal and medical matters, Irna retains a lawyer and a pair of doctors. She has plunked most of her cash into annuities...
Victor, continuing its reissues on Bluebird, brings out a Goodman Trio record of "Nobody's Sweetheart" and "More Than You Know" next week. And due out shortly are the following which should be plenty good: "Swing Out" (a new master of this Luis Russell record)... "When It's Sleepy Time Down South" by Louis Armstrong... "New Orleans Twist" by Gene Gifford... "Swing Is Here" by Gene Krupa (with Chu Berry, Roy Eldridge, and Jesse Stacy solos, this is worth getting)... "Peggy" by McKinney's Cotter Pickers... "Stingeree Blues" by King Oliver...
...Total proceeds: about $150,000. Until she learned better, she gave all of it to charity, paid the taxes on it herself. Now she deducts income taxes first, hands out the rest. Her favorite outlet is the American Friends (Quaker) Service Committee, which will receive her net proceeds from Sweetheart Soap...