Word: sweeting
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Dates: during 1960-1969
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There wasn't much in Vixen's appearance then to suggest that it was any different from the movies being shown next door to it (Hungry Thighs and Sweet Honey) . The posters outside the theater just showed a healthily panting woman, her face partially blocked by a huge "X RATING-NO ONE UNDER IS ADMITTED." The ticket seller was more interested in hustling some of the people from the Hungry Thighs crowd to Vixen than in checking the age of potential viewers...
...Sound, one swoops in time onto the Golden River, and dodging its shining beauty, now right, now left, one comes after a hundred miles of lake, hill, and mountain, in the Old Bay State. Then at the foot of high Mt. Everett one takes a solemn decision: left is sweet, old Sheffield; but pass it stolidly by and slip gently right into tiny South Egremont which always sleeps. Then wheel right again and come to the Egremont Plain and the House of the Black Burghardts...
...squeezed from sugar cane and white beets. Dentists blame it for damaging the teeth; it makes people gain weight, and some cardiologists now suspect that its excess use may be a factor in heart-artery diseases. Then, 90 years ago, chemists hit upon saccharin, which is 500 times as sweet as sugar and does not add calories to the diet. But saccharin has the disadvantage of leaving a bitter aftertaste in many people's mouths, and it cannot be widely used in cooking because it breaks down under heat. When a doctoral chemistry student, Michael...
Sveda, accidentally discovered cyclamate sodium (TIME, June 5, 1950), it looked as if the ideal sweetener for people who do not want to get fat had been found: it is 30 times as sweet as sugar, leaves little aftertaste and survives the heat of cooking. In the years since, cyclamates have become the basis of a $1 billion-a-year business...
...Mills, General Foods and other major food processors that have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet and noncaloric...