Word: sweetnesses
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Dates: during 1970-1979
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...rate, the recent nostalgia boom in the musical theatre continues apace. The Spingold Theatre at Brandeis University has just kicked off its summer season by offering a sprightly production of Sweet Adeline, the 1929 musical by Jerome Kern and Oscar Hammerstein II, imported from a two-month run at the Goodspeed Opera House in East Haddam, Connecticut...
There was an orchestra--Bingo-Bango Playing for us to dance the tango And the people all clapped as we arose For her sweet face and my new clothes...
Other varieties of sweet booze are selling well. Sales of prepared cocktails rose about 21% last year, v. 0.6% for the liquor industry as a whole. Besides its "full-strength" (up to 75 proof) cocktails such as tequila sunrises and mai tais, Heublein is also marketing drinks with less punch (as low as 25 proof) but more in the way of vivid color: the Pink Squirrel, for instance, could be taken for Pepto-Bismol. Schenley is bidding for a share of the premixed market with a new line of twelve drinks-including an apricot sour...
...mixed with anything from pineapple juice to beef broth and be at once potent and incognito. Heublein's Arrow line of cordials (from 40 to 90 proof) includes vodka flavored with peppermint, cherry and three other flavors. Women looking for nifty desserts are fond of the sweet drinks, such as Boggs cranberry liqueur, because they are good over ice cream, in a mousse or in cakes...
...instant) but also maintain that the additives yield "a delicious coffee taste without the bitterness" of the real thing. Nestle's entry in the field, which goes by the tongue-twisting name of Sun Rise Instant Coffee Mellowed with Chicory, is aimed at the younger generation raised on sweet cola drinks. Sun Rise contains 46% chicory, a nutty-flavored herb long used in Europe and the U.S. South to "stretch" coffee, and at $2.88 per 8-oz. jar, it costs less than the company's regular instant brands. The Chicago-based Jewel Food chain reports brisk sales...