Word: sweets
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Dates: during 1930-1939
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...advises Lige to leave the plains while he may. But Lige stays the winter with the Crees. After a trip southward and a disillusionment with civilization, by way of two robberies and a spree, he goes back to the Marias again, where there is more sky and a sweet Cree girl awaiting him. What lifts it out of the genre of Western stories is the sketching of the old Indian-surrounded life, especially the portraiture of northern Indians. Even if the girl Bluebird waxes Whitmanesque and thus goes slightly out of focus, the rest is an authentic presentation of poetic...
...Sweet Mama (First National). Because Alice White is the most attractive blonde of her weight in pictures, the scenes in which she appears are bearable, although this whole production is hackneyed, dull and amateurish. It is an unsuccessful combination of the usual elements of underworld plots; its crisis involves Miss White in efforts to get her sweetheart out of a predicament in which she has involved him by gathering evidence against the owner of the night-club where he works. Typical shot: police car chasing the car in which the hero is being taken for a ride...
...many a U. S. magazine, advertises American Tobacco Co., selling tobacco in many forms but particularly in the form of Lucky Strike cigarets. Turbulent has been American Tobacco advertising, from its extreme use of the testimonial technique to its famed "Reach for a Lucky instead of a Sweet"-a slogan deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the catch line of "avoiding that future shadow," pictures trim and athletic youth casting a fat and flaccid...
Afterwards, to irate P. Toms the manager of St. Albans hospital fair adroitly explained why he had shown a white fox terrier bitch as Lady Godiva. "Some other towns, now, may not be like St. Albans," said he meaningly, "but our girls-bless their sweet hearts-are all good girls! Not a one in the whole town would show herself in tights and false hair. So's not to disappoint anyone I just named this little dog 'Lady Godiva,' and I guess you'll admit she rode the way God made her, except I scrubbed...
Jews & your bright boys & your sorrow-sweet singing...