Word: sweets
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Dates: during 1960-1969
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...noise that U.S. troops in South Viet Nam have been getting from the girl deejay they call Hanoi Hannah, the North Vietnamese version of Axis Sally or Tokyo Rose. To compete with Hannah, the U.S. Armed Forces Radio is having Chris tape a series of hour-long music and sweet-talk shows to broadcast from Saigon. "I'm picking the records and saying whatever comes into my head," purrs Chris. "Mostly, I think, they just want to hear a feminine voice from home...
...Sidney Michaels failed to get a-fix on the heroine-played by Mary Tyler Moore (of TV's Dick Van Dyke Show)-so Director Abe Burrows (Cactus Flower) tried a re-adaptation. In Philadelphia, Holly came off as a tough $50-a-shot hooker instead of a sweet $50-a-shot hooker. By the time the show reached Boston, Holly had become a nice young thing who might just shack up with anybody for nothing. Worse, Michael Kidd's choreography was more kitsch than kick, while the songs of Bob Merrill scarcely topped the success...
...Metropolitan Opera, the highest-priced theater in Manhattan, is booming like a basso profundo. Since opening its new house in September, the Met has been 100% sold out and has turned away thousands of ticket seekers, who are 100% furious. But the smell of success is not sweet. Last week, pleading "a gross miscalculation" in budgeting, the Met announced that it must hike ticket prices by roughly 20%, or an increase from $13 to $15.50 for the top-priced seats. The reason, explained the Met's board of directors, is that, like dreamy-eyed newlyweds, they had underestimated...
Little Old Lady. Much of the increase is due to the droll cards the company calls "Hi Brows," which, along with other studio-type cards, now account for 11% of its business. Other cards are designed for the customer President Irving Stone describes as "that sweet little old lady who remembers everybody." Hi Brows are for younger people who want something a little spicier than sugar. Indeed, Hi Brows sometimes hang over the brink of bad taste. "For your birthday," reads one, "just a refreshing wish . . . may your cesspool never clog." For graduation, American Greetings has a suitable Hi Brow...
...lead, American President Robert B. ("Barney") Walker, 53, has launched 20 new brands since he took over the company in mid-1963. Pall Mall, the leading non-filter, now comes in filter and menthol versions, as do Luckies. The company's Waterford boasts a moisture-laden filter, Sweet Caporal has an old name with a new tip, and Colony offers coupons exchangeable for cash or trading stamps. Among other brands being tested are Bull Durham filters, Compass, Brighton, Pinnacle. Tennyson, and something that goes by the clinically clean title of Mayo's Spearmint Blend. This is named after...