Word: swells
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Dates: during 1940-1949
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Missouri. A Republican swell is running -for many Missourians are not proud of their native son in the White House. Harry Truman's appointed successor, hamhanded Senator Frank Briggs, will probably lose to neat, conservative, colorless James P. Kem, unless the Pendergast machine in Kansas City and the P.A.C. in St. Louis can roll up an overwhelming Democratic vote. Briggs's theme: loyalty to Truman. Kem's strategy: wham away at controls, left-wingers, Pendergastery...
...future, the Sunday supplement will vary its picture-story routine with articles aimed to please all 21 of the publishers who buy it. "We've found that human interest stories of ordinary people do a swell job of selling America to the Americans," says Motley. "We take a trainman, or a milkman. Show how he lives, what he eats, where he works, his hobbies. It's not heavy. But by & large it shows that people like their homes, their jobs, the companies they work for. We're doing it the easy way. We tell...
...Ultra Violet campaign is the costliest that Revlon has ever launched, may swell the company's 1946 advertising bil to over $3 million. What Revlon expects in return, like all other figures in the industry, is a closely guarded secret. But largely on the sale of dollar lipsticks and 60? nail polishes which cost the makers about 10? to manufacture, Revlon this year will gross "well into the eight-figure bracket...
Today's expected total of 2,600 returning undergraduates will swell College enrollment figures to over 5,200, Registrar Sargent Kennedy '28 announced last night as he anxiously reviewed plans for accommodating the largest group of students in Harvard history...
...note, under National Affairs [TIME, Aug. 12], that our recent Congress has allocated $30 million to buy automobiles for amputees. Swell, I certainly am in accord with the idea. What I would like to know is, isn't that a rather excessive amount? Figuring $1,600 to a car, it would mean . . . that there are 18,750 amputees to receive cars. Are there that many amputees...