Word: sweltering
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Dates: during 1960-1969
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...voracious demands of over worked air conditioners resulted in power failures from New York to Nebraska, and in dozens of new kilowatt-output records for utility companies in between. At the peak of the heat in Memphis, beer sales foamed 40% above normal. Throughout the swelter belt, appliance stores were soon as bare of air conditioners and fans as if they had never been invented. "There comes a point," exulted a Manhattan dealer, "when a person can't stand it any longer-even if he knows it's only going to be for just one more night...
...swelter, and don't, for goodness sake, invest in the new decorator-color shades. You need follow only those two rules, which are actually the one rule, forget about fashions, and you can't go too far wrong in your summer purchases...