Word: swiffer
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Down-on-his-luck janitor Don McKay (Church) receives a letter from his high school sweetheart Sonny (Shue), informing him that she is critically ill and wants to see him before she dies. Abandoning his swiffer, he rushes to her side—but what begins as a redemptive romantic comedy turns twisted and eerie as soon as Don sets foot in his hometown. Sonny differs greatly from the girl McKay remembers, and seems strangely vital for a dying woman. Her caretakers, live-in nurse Marie (Melissa Leo) and Dr. Lance Pryce (James Rebhorn), are on suspiciously intimate terms with...
...musician and retailer is just as intriguing. The upside for Prince is obvious: in an era when record sales continue to slide, there's nothing quite as sweet as cash up-front, even if it does mean your face on a big cardboard display right next to the Swiffer. For Target, there's a small element of brand burnishing - Prince likes us! - but the music is primarily just one more product to seduce shoppers into its stores...
...Swiffer...
...give me an example? Febreze and Swiffer are great examples, because in essence Febreze created a new category first: a category that removed malodors from fabric. Swiffer is an interesting one because we simply made cleaning, surface care and quick cleaning easy, simple. Everybody in the family can do it. And now instead of maybe cleaning once a year or really not cleaning at all, people are doing more cleaning...
...will bigger be better? Unlike the mates in the HP-Compaq and AOL--Time Warner deals, both partners here are marrying from positions of strength. P&G, for one, has had several recent hits, like Crest Whitestrips and Swiffer cleaning products, and Wall Street loves Lafley for increasing operating income and turbocharging the growth of brands like Iams pet food (another acquisition). On the other hand, P&G has never absorbed a company as large as Gillette, with its 30,000 employees, and the price it's paying is steep. "We are skeptical that simply going from $55 billion...