Word: swift
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...with U.S. Senator Prescott Bush and most other state candidates sailing home on Ike's coattails. Last week the President hand-picked-and the National Committee elected-for Republican national chairman the man who is entitled to much of the credit for the Connecticut record: plain-talking, swift-striding H. (for Hugh) Meade Alcorn Jr.. 49, Connecticut national committeeman...
However, tape will lag somewhat in replacing film for much TV production because, so far at least, it cannot be edited as flexibly. Also, its dramatic possibilities for swift visual news coverage will not be fully realized until lighter, more mobile machines can be built to accompany newsmen. Closer at hand is the prospect of great savings in heavy overtime pay now shelled out by broadcasters for night and weekend operations. Tape should enable them to shoot most of their broadcasting schedule in normal weekday working hours. Across the U.S., independent stations as well as the networks have given Ampex...
Readers who tried to buy Look and LIFE in many cities last week found that the magazines had sold out shortly after reaching newsstands. Chief reason: both magazines carried a two-page Swift & Co. ad containing twelve coupons, each of which was good for a 10? or 15? discount on Swift meat products ranging from dog food to frankfurters. Grocers, tipped off by Swift's six-page advance ads in trade magazines, bustled to buy LIFE and Look. They figured that they could turn a Swift profit, since the coupons alone in each 15? Look and 20? LIFE were...
This week the February Ladies' Home Journal hits the newsstands with Swift's ad. Admen estimated that Swift, whose coupons will have reached a total of 15,075,137 subscribers and newsstand buyers, would not have to redeem more than 5%, the standard figure for such promotions. But last week's sales indicated that the company might have to pay considerably more than the million dollars it would normally allot for the event...
Metropolitan newsmen who daydream of retiring to a country paper have long viewed weeklies more as a rural retreat than as an influential segment of the press. But with the swift growth of suburbs and small towns since World War II, weeklies have largely shed their cracker-barrel ways, developed sophistication and a new sense of mission. Today they are the fastest-growing publications in the U.S. Weekly Newspaper Representatives, Inc. reported last week that the 8,478 weeklies in the U.S. in 1956 reached a paid circulation peak of 18,529,199, up 6.5% over 1955. Estimated gain...