Word: swig
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Dates: during 1960-1969
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...sense of entertainment and humor. One of Benton & Bowles's most successful TV ads, for example, features the bull-necked Korean who played the karate expert Odd Job in Goldfinger. Seized with a coughing fit, he nearly chops down his house with involuntary hand swipes before a swig of Vick's Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache pain, and has turned instead to mildly preposterous household scenes...
...successive days, and eight weeks later had a normal healthy boy. Dr. Fuchs then refined the method, so that he now takes doubly sterile (spore-free as well as germfree) alcohol and makes a solution about as strong as a tall highball. Instead of giving patients a swig, he drips it into their veins. Among 100 patients so far treated this way at New York Hospital, and at least 200 more at White Medical Center in Los Angeles, the alcohol cut short the contractions in about 70% and delayed birth for as long as 15 weeks...
Though the proliferation of jukeboxes and discotheques has winnowed the ranks of the cocktail pianists since their heyday in the 1950s, most U.S. cities have at least one velvet-lined cave where night-lifers go to swig and sway to their favorite mood merchants. Among the best of them...
...with the 16-year-old daughter of the python's proprietress, but family fealty prevails over private pleasure. With the town's aging sheriff, he rounds up a dozen rustic volunteers and marches off to the chase. Along the way, he gets disastrously drunk on a double swig of corn liquor, staggers off to get sober, and winds up delightedly in bed with the impotent old sheriff's mildly demented young wife...
...monkey could be trained to do this" when he's digging in a hole as dismal as that one; but after sand, struggle and serendipity, when life gets reduced to ciggs, sake, and sex, the sensations are powerfully communicated to the audience: you taste that drag, you smell that swig, you ... like the feelies in Brave New World...