Word: swimsuited
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Certainly the swimsuit issue is a once-a-year bonanza for the magazine. Advertising pulls in nearly three times as much revenue as any other edition, as the publishers expect to sell over 800,000 copies--about eight times normal newsstand sales...
...highest quality by one of the greatest photographers in the country." No doubt, it takes a true cultural luminary to appreciate the aesthetics--to see the symbolism, perhaps? Oh, I'm sorry Mark, we wouldn't want to read too much of our sexist society into an innocuous swimsuit-unclad photomontage...
SUBSCRIBER SUPPORT FOR the edition has resulted in both more and less each year: more pages of "tasteful pictures" and less swimsuit. Though it may not be the issue here, Sports Illustrated's loyal subscribers are as much to blame as are the magazine's editors for the fact that the magazine's little touch of Hustler has continued for 23 years. Readers write in to say that the swimsuit issue brings them warmth in the midst of winter. More likely, it saves them a trip out to the drugstore...
SPORTS ILLUSTRATED should discontinue the swimsuit issue. It will calm millions of parents who subscribed to the magazine for their teenage kids; and it will make school librarians sleep easier knowing that they don't have to keep the issue under lock...
...course, the publishers know that the money they receive in advertising far outweighs the loss in cancelled subscriptions due to the swimsuit issue. Last year, for the first time, the editors received more pro-swimsuit mail than anti-issue letters. The edition is now a part of their selling point for future subscribers...