Word: swimsuits
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Dates: during 1960-1969
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...girls' svelte, springy figures attest, they watch their diets, eat healthier food, and probably take more exercise than any other women in the world. Louella Ballerino, a swimsuit designer for California's Rose Marie Reid, finds that German girls today tend to be skinnier of hip than young Americans and Italians. This "generation of fashion models," as one approving editor calls it, averages 5 ft. 6 in. in the 14-25 age bracket, one inch taller than other European girls, and it boasts unbeatable vital statistics...
...women's sportswear and apparel generally, Touraine at the Brattle Square intersection is your best bet. It is the biggest store in the Square and carries reasonably priced sportswear and dresses by well-known manufacturers. Their swimsuit collection, including Jantzen, Catalina, Cole, etc., was reduced for clearance last Monday...
...there were "perturbations" at the Bel-Air Lycée for Girls in Angouleme, near Limoges, and the perturbation was all because Math Teacher Muguette Fabris, 22, had gone to Bordeaux to practice a little solid (89-50-90*) geometry. The judges took one look at Muguette in a swimsuit and-zut! She was Miss France. Back at the Lycée, the principal had no head for figures, made Muguette promise to forgo makeup at school and to come to work by bus instead of her customary bicycle. Muguette was not overly concerned: "Movies? Well, if the right contract...
...Immoral." Bikinis, to hear the designers tell it, are favorably regarded only by the well-shaped women who buy them. "Most manufacturers do not like Bikinis," admits Rose Marie Reid, one of the most popular of U.S. swimsuit stylists. "They are vulgar, hideous, immoral." Fred Cole of Cole of California agrees. Bikinis account for about 5% of all swimsuit sales...