Word: swimwear
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Dates: during 1950-1959
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NEXT SUMMER'S SWIMSUITS for women will feature startlingly low-cut backs (down to the waist) contrasted with demure, high necks to cover up in front. In first trade showings, California swimwear makers are avoiding the new Parisian tubular look (TIME, Sept. 9), instead will draw in waists with belts...
...swimsuits the most important style of the year is the sleek, smooth suit. Elasticized faille is predicted a 70 per cent choice for swimwear this season, with vivid colors and stripes prominent. Cotton suits are noteworthy for their uncluttered look, and sleek lines are of course a natural in the knitted variety...
...same time, Feinberg started reaching out for other well-known lines, e.g., Catalina swimwear (which claims to be the world's biggest swimsuit maker), Fruit of the Loom hosiery. Last week, still pulling itself up by the garters, Kayser agreed to pay $13 million for Milwaukee's thriving Holeproof Hosiery Co. (1954 net: $1,157,984), one of the biggest U.S. lingerie and stocking manufacturers. The merger, Kayser's sixth in one year, will make it the world's largest producer of lingerie, stockings and women's accessories. Solidly in the black, after six years...