Word: swing
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Dates: during 1960-1969
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...Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays...
...idea produces a nice, satirical swing in Myra. An even wilder swing, about which Vidal may or may not be serious, is the image of Myra as the symbolic solution for the population explosion. "She is a kind of messiah," says Vidal. In other words, the remedy for overpopulation might be homosexuality...
...many cases, such "inside" information reflects a broker's rationalization, a story confected for customers to account for a swing in paper profits. Or it follows a line laid down by overnight experts-financial writers required to fill columns of type with solemn economic logic to explain short-term market moves that may reflect neither economics nor logic. Too often, day-to-day stock gyrations obscure a basic fact: markets are made and moved over the long haul, not by vague forces but by the conscious decisions of men. The important question is not what makes stocks move...
That is precisely the problem, particularly in L.B.J.'s low-scoring innings with the niggardly 90th Congress. As he presented the first of a dozen new legislative programs to Congress last week, Johnson was clearly avoiding the temptation to swing away; he chose instead to punch out a few Texas leaguers...
...center snap. The Packers never fumbled; the Raiders did three times. The only interception came when Green Bay's Herb Adderley picked off a sideline pass thrown by Oakland Quarterback Daryle Lamonica and scampered 60 yds. for a touchdown. Oakland Safetyman Rodger Bird was responsible for a swing of perhaps 17 points in the score: he fumbled a punt and got beaten twice on passes...