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Word: swing (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...enormously powerful and intelligent ape of a species not yet discovered by human beings. He is captured and examined by a set of arrogant English zoologists. The wife of one, an alcoholic and depressive Danish beauty named Madelene, foggily sets a rescue in motion. Woman and ape then swing off, Tarzan and Jane fashion, to live in the treetops of a nearby zoological garden. London, in the middle distance, stands for the big, bad, polluted world. Of course...

Author: /time Magazine | Title: BOOKS: PLANET OF THE PROLIX APES | 12/2/1996 | See Source »

...Holyfield had won only two of his past four fights, and the Nevada State Athletic Commission was so worried about a heart irregularity that it would not sanction the fight unless he received clearance from the Mayo Clinic. "Nobody thought I could win," Holyfield said last Friday during a swing through New York City. "Their judgments were not based on our talents, though, but on our images. It was the monster with hate in his heart versus a man who was always talking about God. But the Bible tells us to have no fear, and I didn't. Besides...

Author: /time Magazine | Title: THE BIBLE THUMPER | 11/25/1996 | See Source »

Wooing both Swing I and Swing II would require a hybrid message. "You don't win by being either tough on everything (like Dole) or soft on everything (the old Democratic cliche)," he says. "You need a synthesis." If ever there was a Zen candidate, a man who could hit two pockets on the ideological pool table at the same time by combining toughness and compassion, it was Bill Clinton...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...They had scrapped a set of even tougher spots, because they hadn't "mall-tested" well. In a mall test, which Penn had pioneered as a way of refining television ads for AT&T, Clinton spots would be shown to voters in kiosks set up in malls in 16 swing states. At the kiosk, a Penn and Schoen employee would ask a voter questions about his or her political affiliations and views of the President, then enter them on a computer. After viewing the spot, the voter would answer another series of questions. The whole thing took 10 minutes. Penn...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...almost too much for Republicans to bear. So they will spend the next few months doing what political animals do by nature when struck, which is lick their wounds and bare their fangs at one another. The Republicans will worry, and they should. Women, the new swing vote, more or less deserted them. The old swing vote, blue-collar Reagan Democrats, who are culturally conservative but not so crazy about Big Business, drifted away after Pat Buchanan faded. In polls conducted only days before the election, practically every gender, racial and age group favored Clinton except for households with incomes...

Author: /time Magazine | Title: THE NEXT ACT | 11/18/1996 | See Source »

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