Word: swinger
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...Bureau. Nowhere does the decay show more vividly than in Fidel Castro himself. The old Castro was a swinger, an extrovert who enjoyed yakking with Western newsmen or moving along the embassy cocktail circuit. He gunned around town in a souped-up Oldsmobile, showing up everywhere for spur-of-the-moment rallies, TV talkathons, hilarious games of beisbol in Havana's public parks, spearfishing at Varadero beach and interminable gabfests with the students at Havana University, where he would often hold court until 4 or 5 a.m. No more. Today's Fidel Castro has a dull, grey look...
...Polaroid moved below $100 for the first time by introducing two color cameras listing at $59.95 and $89.95. This week the company makes a strong bid for the 70% of Americans who buy even cheaper cameras by bringing out its first low-priced model: the black-and-white $19.95 Swinger...
Gone in a Weekend. The Swinger arrives on the scene at a time when both buyers and investors seem to be more in love with Polaroid than ever. The company's first-half sales jumped 32% (to $68 million) and its profits increased 69% (to $8,500,000). The two new color cameras have moved so well that Polaroid is selling almost four times as many cameras as last year, cannot keep up with demand. In the past two months Polaroid's stock has shot up from 65 to 85. While the blue chips in the Dow-Jones...
Though the plastic-cased Swinger has its limits-it takes only black-and-white, wallet-sized pictures that are about 40%' smaller than the ones taken by the other Polaroid cameras now being sold-Polaroid believes that it has a huge market. One gimmick in the new model: a little sign in the view finder flashes "yes" or "no" to tell the photographer whether the light is right. The company launched the camera in Canada last July, sold out practically all its first month's supply in one weekend, now has to ration its stocks to Canadian dealers...
Polaroid subcontracts most of its camera manufacturing-U.S. Time Corp makes most Polaroids, Bell & Howell will produce the Swinger in the U.S.-but it is so deeply committed to the film business that it plans to erect a nine-building complex of film plants over the next ten years. Land is also developing a film that will produce instant color transparencies, and negotiating with Tex Thornton's Litton Industries to enter jointly the office-copier business. Polaroid recently opened a film plant in The Netherlands, this fall will open another in Scotland; later this year, U.S. Time will...